Email marketing is directly marketing a commercial message to a group of people using electronic mail (email). Though it is more commonly thought of as using email to send ads, request business, or solicit sales or donations, any email communication that is meant to build loyalty, trust or brand awareness qualifies.

The Email Marketing Advantage for Small Businesses ?
Sometimes, in an attempt to target new customers, small businesses tend to ignore existing clients. Although it might take a fair bit of convincing on the part of designers, most small businesses eventually create an email marketing campaign to leverage existing clients. Email marketing is suitable for small businesses for a number of reasons. Email campaigns are economical and can compliment the business model of almost every small organization. Most small businesses are able to provide quality service as compared to larger corporations. Due to the exceptional quality of work, people tend to view the work of small businesses as genuine, sincere and trustworthy and are usually more willing to give their email addresses to such vendors.

Usually, most small businesses create special offers, promotions and reminders for their customers, in the form of printed material. Converting this material into email format is not only quick and simple but also results in saving on print and postage expenditure. Sending an email does not cost anything, especially when compared to the cost of printing and posting material. Sending emails is an inexpensive way of marketing business products and services. Also, emails are created in the form of blank templates. A user simply needs to populate the template to use it. Once the initial cost has been covered, using email involves minimum expenses. Email marketing allows small businesses to manage their campaigns successfully without hiring new employees or increasing the workload of existing staff. This way, small businesses save on money and time.